• Jan 22, 2026
  • Article • Latest News

Retailer Spotlight: Synergy AG - Deep Roots, Local Impact, and Agronomy You Can Trust

WinField United Canada
Synergy AG Team
Featuring: Dave McIntyre, Location Manager at Synergy AG Lumsden and Amber Bateman, Sales Agronomist at Synergy AG’s Lumsden location
Synergy AG has become a trusted name in Saskatchewan, known for its commitment to local communities, agronomic excellence, and independent retail values.

From Napkin Plans to Eight Locations
Founded in the fall of 2016 by Brad and Bonnie Hanmer and Dave Fuller, Synergy AG was born out of a vision to bring independent agricultural retail back to the Prairies.

"They saw independents disappearing, and limited options for farmers in certain areas,” explains Dave MacIntyre, Location Manager at Synergy AG Lumsden. “They wanted to create a locally owned business that could truly partner with farmers. It all started with an idea written out on a napkin and grew into a network of locations built on trust and true partnership."

Today, Synergy AG operates eight locations across Saskatchewan and Alberta, providing farmers with comprehensive crop solutions. Each location offers full-service support for seed, crop protection products and crop nutrition, backed by expert agronomic advice. The Lumsden facility includes a unique drive-through seed treater for efficient custom treatments. Other locations have fertilizer blending capabilities to meet specific farm needs. Beyond products, Synergy AG focuses on tailored agronomic planning, on-farm trials, and strategic recommendations, ensuring growers have the tools and knowledge to maximize productivity and sustainability.

Synergy AG Treater


Careers Rooted in Agriculture
At Synergy AG, people are the foundation of its growth and success. The company seeks out team members who share a passion for farming and a commitment to supporting growers. Amber Bateman, Sales Agronomist at Synergy AG’s Lumsden location and Dave MacIntyre exemplify these values through their experience and dedication to helping farmers thrive.

Bateman brings a wealth of experience and a deep passion for agriculture. Growing up on a family farm, she witnessed firsthand the camaraderie and hard work that define farming life.

“Harvest was always special, everyone came home, and it was all hands on deck,” recalls Bateman.

After high school, Amber pursued a Diploma in Agronomy, then spent nearly a decade in the industry before joining Synergy AG. Over her career, Amber has embraced the ever-changing nature of agriculture.

“I’m 15 years into my career and I’m still learning something new every day,” comments Bateman. “I love the challenge; every season brings something different. But the best part is working with good people in this industry.”

Her favorite part of the job is working closely with farmers, adapting strategies to meet their unique needs, and helping them succeed. Amber’s expertise and curiosity reflect Synergy AG’s commitment to agronomic excellence and personalized service.

Similarly, MacIntyre’s roots in agriculture run deep, growing up on a mixed family farm with cattle and grain. He noted how natural it felt to pursue a career in the field when most of his family was farming. Before joining Synergy AG eight years ago, MacIntyre spent more than ten years in the industry, gaining extensive knowledge of crop inputs and retail operations. His favorite part of the job? Building trust and partnerships with growers. For him, being a reliable resource and sounding board for farmers is the most rewarding aspect of his role.

“Everybody’s different and has their own unique approach to farming. Supporting them in the way each one needs, is the job of a true partner,” MacIntyre explains. “I like being the person they can call and bounce ideas off of, or problem solve with.”

His adaptability and commitment to helping growers succeed embodies Synergy AG’s mission to provide tailored solutions and strong local support.

Investing in Professional Growth
Synergy AG places a strong emphasis on continuing education and professional designations, recognizing their role in delivering top-tier agronomic advice. Many team members hold credentials such as CCA or PAg.

“It’s very important to stay on top of new products, soil health trends, and emerging technologies,” says Bateman.

The company actively supports staff in earning and maintaining these certifications by providing access to training, internal learning sessions, and opportunities to collect continuing education credits. Dave MacIntyre adds that ongoing education keeps agronomy knowledge fresh and ensures customers receive informed, strategic recommendations tailored to their farms.

Looking Ahead: Tech, Sustainability, and AI
The future of agriculture is being reshaped by technology, sustainability, and data-driven decision-making. MacIntyre sees artificial intelligence as a game-changer.
“AI is going to change everything, from data processing to decision-making, it’s the next big leap.”

He points to the rapid evolution of precision agriculture tools over the past decade, including live data platforms, satellite imagery, and yield mapping, which have already transformed how farms operate.

“Technology has changed the industry dramatically in the last 10 years, and it’s only going to accelerate,” says MacIntyre.

Bateman agrees, adding that soil health is front and center in agronomy conversations. Biologicals, biostimulants, and enhancing carbon efficiency with management tools are emerging as key strategies for boosting resilience and yield.

“We’ve focused on macros and chemistry for years, now we’re looking at the basics like the import role of carbon itself and the micro-biology in the soil. Feeding what we already have can make a big difference.”

Both emphasize the importance of adaptability as technology and practices evolve. From drones and variable-rate applications to carbon management and AI-driven analytics, Synergy AG is committed to helping growers navigate change.

“Our role is to stay ahead of the curve and guide farmers through new tools and strategies,” MacIntyre shares. “It’s about building trust and providing solutions that make sense for each farm.”

Community at the Core
Community engagement is important to Synergy AG’s identity. From supporting volunteer fire departments to healthcare initiatives, the team ensures they are involved in supporting local needs.

"We want to keep smaller communities alive and vibrant, that’s why we give back," emphasizes MacIntyre.

Celebrating a $10K Win
In 2025, Synergy AG proudly took home $10,000 through WinField United® Canada’s Raise the Barn contest for their Food Farm Project, in partnership with Ag in the Classroom Saskatchewan.

“There was a lot of rallying of our community, the Synergy AG locations, and Ag in the Classroom,” shares Bateman. “Unfortunately, we didn't win the Grand Prize, but we're proud of our communities for digging deep and coming together to get behind the project. We’d like to say a big thank you to everyone who supported us."

The Food Farm program is designed to spark curiosity and connect students with agriculture. It gives Grade 3 and 4 students a hands-on experience that goes beyond the classroom, showing them where food comes from and how it’s grown. Through spring planting and fall harvesting sessions, students follow the full cycle of crop production, from seed to harvest, while learning about soil health, sustainability, and the role farmers play in feeding communities.

The $10K prize will fund critical improvements: upgrading garden plots, purchasing supplies for interactive stations, and subsidizing bussing costs to ensure more schools can participate.

"Working with the Ag in the Classroom team has been great from day one,” says MacIntyre. “We’re excited to use the $10,000 for education stations and gardens for students, and to tackle one of the biggest challenges: providing transportation so classes can come and learn."

Supporting this project is truly a team effort. Synergy AG provides the location for the garden, one of their owners supplies equipment for demonstrations, and their team members volunteers time to run various learning stations.

The program aligns with school curriculum, making learning both educational and memorable. Students even send thank-you cards after the session, a small gesture that speaks volumes about the impact.

"The exciting thing for our team is being able to offer these children new experiences in a world some of them have never been exposed to,” observes Bateman. “In the fall session just passed, some of the children had never seen a tractor start before and experiencing that just blew their mind."


This win underscores Synergy AG’s commitment to community and education, reinforcing their belief that strong roots in agriculture start with knowledge and experience.

"It’s not just about farming,” explains MacIntyre. “It’s about inspiring the next generation and showing them where their food comes from."

Advice for Newcomers to Agriculture
Both Bateman and MacIntyre agree that agriculture is a rewarding career for those considering the industry.

“Definitely get into agriculture, it’s both challenging and deeply satisfying,” Bateman says. “It is important to be adaptable and resilient because nothing stays the same. Weather changes, farm strategies change, and you won’t win every time. But if you can get back up and try again, you’ll find those incredible experiences.”

MacIntyre adds that the industry is close-knit and full of opportunities for growth.

“It’s a small community and a lot of fun. It doesn’t matter what part of ag you’re in, you’ll meet good people and learn constantly. Stay open-minded and keep learning; that’s the key.”

Continuing the Journey
Synergy AG’s story is one of vision and commitment, to farmers, communities and the future of agriculture. From its beginnings on a napkin to eight thriving locations, the company has built a reputation for personalized service, agronomic expertise, and local engagement. By investing in people, supporting education, and embracing innovation, Synergy AG continues to help growers succeed today while preparing for the challenges of tomorrow. It’s more than farming, it’s about building partnerships, strengthening communities, and inspiring the next generation.